In 2015 Milan will host the Universal Exposition for the second time in its history. As member of DensityDesign at the Politecnico di Milano and together with EXPO team I worked to gather and structure the data and designing the first drafts of a visualization aimed at communicating the complexity of the themes.
Milan will organize a universal exposition on the theme of Food with the title “Feeding the Planet, Energy for Life”. Food is a very complex theme, being much more than mere feeding. In fact it has influenced history, environment, industrial economical and social development as much as tastes and art. The visualization, rather than a pure analytical visual tool, aimed at generating interest, while helping to explain the context and impact of the themes.
DensityDesign's collaboration with Expo served as a re-organization of the main theme - food - and the identification of its sub-themes. First of all, we needed to make a selection of the sub-themes, isolate them and trying to develop a network of relations among them. Starting from hand sketches on which we constantly worked in refining the connections among themes we then developed a final digital version of the network, on which we based the analysis of the themes interconnection.
The visualization has been part of the Expo 2015 exhibition titled “1906-2015: verso l’Expo di Milano” at Triennale di Milano museum. The exhibition was set also to travel throughout Italy to introduce and present the Expo themes.
Watch this beautiful animated video made by Anna Bassi and Mario Porpora (DensityDesign) describing the idea and the design behind the visualization.